דיגיטלי B2B שיווק

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  • B2B

    2016 ,

  • B2B- :

    . B2B-

    B2B-

    B2B-

    .

    ,

    . ,

    , (2015) Gartner

    B2B

    ,

    .

    Gartner, Gartner Survey Reveals That Digital Marketing Is Now

    Mainstream, Nov 2015; Regalix, "the State of B2B Marketing", 2016

    -77%

    -)" "(

    23%

    : (Regalix, 2016)?

  • B2B

    Regalix

    37%

    11%- , B2B

    , "(-)"

    . 2015

    "( 86%)

    ( 72%)

    SEO , 2015

    (. Social (52%-( 54%)

    /

    ?2015

    Regalix, State of B2B Marketing 2016, Jan 2016

  • B2B

    , , , eMarketer

    .2016

    eMarketer, B2B Marketing AutomationWhat's New in 2016, Apr 2016

  • B2B

    Google/Millward Brown ,89%

    B2B-

    .

    18-43 , 2014

    (48%)

    (.27%)2012 70% , B2B-

    Google/Millward Brown, "The Changing Face of B2B Marketing, Mar 2015

    B2B

    Caterpillar 4

    Built For"

    It" , Cat

    , ,

    B2B-

    . .

    https://www.youtube.com/watch?v=DWc8dUl7Xfo

  • B2B-

    .

    Google/ Millward Brown , 71%-

    , B2B-

    ,

    .

    ( Business buyers)

    57%-

    .

    Google/Millward Brown, "The Changing Face of B2B Marketing, March 2015

    12 B2B ,

    6- )

    . (2012

  • -B2B-

    42%

    B2B , 91%

    .

    22%-

    .

    10 8 ,

    B2B .

    Google/Millward Brown, "The Changing Face of B2B Marketing, March 2015

    eMarketer, B2B Marketing AutomationWhat's New in 2016, Apr 2016

  • -B2B-

    B2B- 79%, "2016

    57%- ,

    .2014

    Atlas Copco

    " Construction App"

    .

    , ,

    ,

    ,

    .

    eMarketer, B2B Marketing AutomationWhat's New in 2016, Apr 2016; Schieber Research

  • . ,

    Instant" ' 2016

    Articles " ,

    ,

    .

    . '

    .

    Whatsapp , 2016-

    ,

    .

  • B2B-

    MarketingProfs-(Content Marketing Institute (CMI

    B2B- 76%- , 2015

    , 2015- 2016

    12-

    .

    46% ( Best in class) B2B

    . 28% , 2015

    B2B

    (2016 2015)

    Content Marketing Institute/MarketingProfs, 2016 Benchmarks, Budgets, and TrendsNorth America, 2015

    eMarketer, More B2B Marketers View Content Marketing as an Effective Tactic, Jan 2016

    :

    ( 84%) ( 85%)

    B2B

    . 12-

  • B2B- 70%,

    .

    . 52%

    (. How To) :

    B2B ,

    / , ,

    .

    Google/Millward Brown, "The Changing Face of B2B Marketing, Mar 2015

    30 ,

    , B2B-

    . 5 1

    Xerox The Week , 60

    Business Made"

    Simple" , Xerox .

    ,

    70 .

    3 ) Xerox- 180% ,

    (. Business2community: ( )

    http://www.business2community.com/brandviews/newscred/copy-this-how-content-marketing-is-powering-xeroxs-brand-transformation-01264729#biVLSuAuuO21gGSL.99

  • Live

    ( , live)

    / , B2B

    ( ) , ( )

    .

    ,

    .

    .

  • ,

    .

    , Forrester

    ,

    ;

    Accenture ,54% -B2B

    .

    B2B- , Accenture

    " ,

    . "

    Forrester, The 2016 Top 10 Critical Success Factors To Determine Who Wins And Who Fails In The Age Of The Customer, Oct. 2015

    Accenture and SAP Hybris, Mastering Omni-Channel B2B Customer Engagement, 2015

    , (CSC(Computer Sciences Corporation

    , reverse-IP lookup- ,

    , 245

    ,

    108- account engagement-

    .

    Reverse IP

    , ,

    .

    PropertyCasualty , , 360

    , ,

    ". "

    https://twitter.com/PC_360

  • B2C- , Social Media Examiner

    , (. 65% )

    B2B .

    B2B- 41%,

    9% )

    . , (B2C-

    Social Media Examiner, 2015 Social Media Marketing Industry Report, May 2015

    Retargeting

    .

  • |

    Social Media Examiner, 2015 Social Media Marketing Industry Report, May 2015

    Marketing Sherpa, B2B Social Media Marketing: DocuSign's targeted LinkedIn InMail strategy creates 3 large pipeline opportunities

    Maersk Line( )

    The"

    Shipping Circle "-"The Reefer Circle" ,

    .

    DocuSign -InMail

    "

    . 500-

    InMail

    )

    (. -

    Sales Guru-

    pipeline 3 300-

    opportunities .

    , Social Media Examiner

    B2B

    ,

    B2B B2C(80%

    (. B2C 56%

    ,

    . $ 26.2

  • SlideShare|

    SlideShare , 100- ,

    70- ,

    .

    500% CMO ,SlideShare

    . , ,

    B2B Social Media Examiner ,43%

    (. B2C 26%- ) SlideShare-

    LinkedIn SlideShare, Introduction to SlideShare for Businesses, Apr 2015

    CMO, 15 Mind-Blowing Stats About SlideShare, Mar 2014

    - , Global Director

    Frost & Sullivan ,

    . SlideShare- X50

    SlideShare, 2015-

    ,

    .

  • |

    Greenhouse( )

    Twitter Ads-

    "

    .

    15%- 62%

    .

    Ferguson( (

    , .

    '

    .

    , : 2 ,

    , (trade publications) 30-40

    .

    . 3000%- ,

  • B2B

    /

    .

    American Express OPEN

    . " " ,

  • B2B

    , 360- ,

    .

    , 2016

    .

    .

    The Drum, Samsung and the New Zealand government test virtual reality as a B2B marketing

    tool, Apr 2016

  • ,

    (advocates)

    .

    - ,

    .

    -Influitive

    Customer Advocacy

    ,

    (engage )

    .

    Google Apps for work

    $ 15-

    , ($ 1,500 )

    .

    SAP, 2016

    SAP Anywhere ,

    "750 " "

    .

    SAP

    ( dashboard)

    -

    SAP.

  • Alibaba Gold Supplier ,

    .

    ,

    .

    Gold Supplier

    .

    , gamification

    .

  • ...

    B2B ,

    B2C . , B2B , ,

    .

    ( metrics) B2B

    , , , , :

    ." "

  • !

    :

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