112/04/20

Business strategies

Preparation

1. Talking about

successful companies

Words and phrases you may use:

1. Pay attention to

2. Attach importance to

3. Put in the first place

4. Depend on

5. Make great effort to

6. Be of vital importance to brand

7. Customer’s need after-sale service

8. Customer’s trust in brand

9. Receive further training

10. Recruit excellent students

2. Being a good manager Useful sentence patterns:I would…I think…Firstly,…secondly,…thirdly,…

Listening-centered activities

Listening I

Words and phrases you need know before listening:

1. Up-to-date2. Back3. Contract4. Make sb. a good offer

Listening IExercise 4Word and phrases you may use:

AdvertisingDevelop new products

Useful sentence pattern:

If I were…, I would…

Listening IIWords and phrases you need know

before listening:1. Department2. Regulations3. Adhere to 4. Flextime system5. Core6. Job description7. Installment8. sittings

Listening II

Words and phrases you may use:1. Give people more freedom2. Have greater freedom3. Be at one’s best4. Higher efficiency and

productivities

In-class reading

In-class reading

Business Lessons

from the Rain Forest

1. convention n. 1. a gather of people of similar interests who listen

to speakers 集会 e.g. We always go to the yearly convention of Englis

h teachers at a big hotel. 2. rule of behavior, a standard custom

e.g. Guests observe the conventions t parties by always speaking with the person giving the party.

3.a formal agreement among countries 公约 , 协定 e.g. Countries agreed in the Geneva Conventions on

how prisoners of war should be treated. conventional adj. 惯例地 , 常规地 , 平凡地 syn. tr

aditional

e.g. People give conventional greetings to each other, like, “Hi, how are you?”

2. cooperate     

v. to agree to help sb. toward a common goal 合作 syn. collaboratee.g. The two workers cooperated with ea

ch other to fix the broken pipe.

cooperation n. 合作e.g. It takes cooperation between employ

ees to make a business run well.

cooperative adj. 合作的e.g. He has a cooperative attitude.

3.  core n. 1. the hard center of some fruits,

containing the seeds 果核 e.g. an apple core 2. the center of anything 核心 e.g. a computer’s memory core 3.the most important part of sth.

关键 , 核心 e.g. At the core of the problem is the

fact that the company needs a bank loan to grow.

cf. rotten to the core 坏透了    

4.    electronics n. 1. 电子学 ( 单数名词 )

e.g. With the study of electronics, the company continues to improve the quality of their products .

2. 电子的应用 e.g. the electronics industry 电子工业 electronic adj. 电子的 e.g. electronic device/mail/ banking

    

5. objective n. a goal, purpose 目标、目的（可数） e.g. 1) They have but only one objective—to

gain the wealth. 2) Our objective in doing market researc

h is to develop useful new products.

adj. 客观的 syn. impartial e.g. 1) The economist gave an objective repor

t of the economy’s problems. 2) People, streets, buildings are part of o

bjective reality, not imagined.

6.    Resource 资源、财力、物力 ( 多用复数形式 ) 作“资源”解

时，既可以指自然资源，也可指人力，智力资源。 e.g. 1) China is exploring and developing all her pot

ential resources.

2) He is a man without resources. resource 常与 in 连用，表示“…方面的资源”。 e.g. resource in oil 石油资源 cf. source 常用复数，表示江河的源头，或消息的

出处。 e.g. 1) the source of Nile

2) The news comes from a reliable source.

7. acquire vt. 获得、取得、学到知识 ( 常含有经过很长时间才获

得的意思 ) e.g. She acquired (the knowledge of) French while living i

n Paris. Cf. inquire (British English) = enquire (American Englis

h) 询问、打听、调查 inquire after sb./sth. 向别人问起某人的健康或生活 情

况。 e.g. She inquired after his mother.=She enquired his mothe

r’s health. inquire into sth. e.g. inquire into a matter inquire sth. of sb.= inquire of sb. sth. e.g. We inquired the way of a boy. He inquired (of me) how to proceed with the work. Cf. require vt. 需要、命令、要求（正式） e.g. The suggestion requires careful though.    

After-class reading

Passage 1National Stereotypes

and Business Behavior

1.         comprehensive 全面的、综合的 e.g. 1) The government gave a very comprehensiv

e explanation of its plans for industrial development. 2) a comprehensive university cf. comprehensible adj. 可以理解的、可以弄

懂的 eg. A book that is comprehensible only to specialist.

2.         conservative adj.1. 保守的 , 守旧的 e.g. In the USA, Republicans are the conservative party. 2. not too much or too high

e.g. 1) She is conservative in her spending.

2) He made a conservative estimate of the costs. n. 保守分子 , 保守派 cf. conserve v. to save, to keep from becoming weak, les

s, or bad 保存 e.g. 1) In winter, some people conserve energy by lower

ing the heat at night.

2) The sick man conserves his strength by resting in bed.

Cf. conservation n. 保存 , 保护

3.         speculate v. 1. to guess about e.g. She is so quiet; we can only speculate about wh

at she is thinking. 2. 作投机买卖 e.g. to speculate in real estate/ the stock market cf. speculation n. speculative adj. 有风险的 , 冒险性的 syn. risky

Passage 2The Japanese Approach to

Management

1.       evolve

v. to develop, change 发展 , 演变 e.g. Agriculture evolved slowly over

thousands of years.

cf. evolution n.

2.       facilitate 使变得容易、方便，便利，有助于 e.g. 1) There a canal was being built to facili

tate commerce between these two cities.

2) Many of the programs have developed integrated materials to facilitate the mastery of English.

3.       initiative n. 主动（不可数名词）e.g. 1) He went to see the headmaster on his o

wn initiative.

2)He took the initiative by speaking first at the meting.

3) He does not take the initiative to start his own business.

Passage 3Doing Business in Asia

1.       lengthy adj. 冗长的 e.g. 1)The visitor gave us a lengthy talk.

2) Be prepared for a lengthy speech after dinner.

cf. length n. 长度 lengthen v. 放长、变长、延长

2.       priority n. 1)      优先（地位）、更大重要性别（不可

数名词）e.g. 1) This project has priority over all others.

2) The problems requiring immediate solution will be given priority at meeting.

2)      应优先处理的事（可数） e.g. The arrangement of this business agreeme

nt is a top priority. cf. prior adj. 更早的 prior to 在…之前

3.       successor n. 继承人、接替人 e.g. 1) Mr. Jones is the headmaster’s successor.

2) Who will be appointed as the manager’s successor?

cf. succession n. 继承、接替 in succession 一个连一个 successive adj. 一个连一个的

Quiz

1. The foreign film we saw last night was ___ from a novel.

A) adapted B) adopted C) adjusted D) remedied

2. We must look for the ___ of the trouble.

A) start B) originC) source D) resource

3. The watch doesn’t work, because it is ___. A) out of order B) out of control C) out of practice D) out of date

4. All living things have certain ___ that are passed on from one generation to the next.

A) attributes B) cells C) substances D) substitutes

5. Her husband is very ___ ; he can repair the car himself.

A) industrious B) thrifty C) competent D) sensible

6. After many year effort, the business finally achieved its ___.

A) objection B) obstacle C) objective D) obligation

7. ___ investigation indicates that he is innocent.

A) Further B) Far C) Distant D) Farther

8. Palo Alto, California, is home ___some of the world’s foremost academic, medical and research institution.

A) of B) to C) from D) in

9. His money is to be used for the ___ of the poor.

A) profit B) favor C) advantage D) benefit

10.I am glad to have his ___ of speaking to you alone.

A) capability B) possibility C) opportunity D) feasibility

11. He worked very hard for three years at the aim of gathering enough data to ___ his argument.

A) set up B)back up C) count up D) add up

12. Some older people have rather ___ ideas; however, some older people have very progressive ideas.

A) racial B) conservative C) reactionary D) constructive

13. His news report covering the scandal was so ___ that nothing had been omitted.

A) moderate B) understandable C) comprehensive D) clear

14. When the suspect was arrested, he ___ the rest of his gang.

A) informed on B) accused C) revealed D) concealed

15. Pausing for seconds, Mike ___ a good answer to the question raised by his teacher.

A) came up against B)came up with C) came around D)came through

16. In the Middle Ages , feudal control and serfdom were ___ and cruel.

A) general B) universal C) popular D) public

17. She has a great ___ for the town where she grew up.

A) appeal B) consent

C) recognition D) affection

18.  The business is risky. But ___ we would be prosperous.

A) should we succeed B) would we succeed

C) might we succeed D) could we succeed

19. Every morning the farmers from the nearby villages brought their ___ to the local market in the small town.

A) product B) produce C) production D) productivity

20. The fort was ___ to attack from the north. A) inclined B) entitled C) vulnerable D) durable

21. The agreement ___ two distinct sections. A) fall off B)fall out C) fall into D)all through

22. He didn’t act ___ the orders that were given him.

A) In agreement with B) in comparison with C) in accordance with D) in consistent with

23. In our original proposal we didn’t ___ the special need of old people.

A) take for granted B) take into account

C) take in account D) get into account

24. He underwent four ___ operations in a week.

A) continuous B) successive

C) succession D) lasting

25. Advanced and backward only exist ___ each other.

A) in conflict with B) in contact with C) in connection with D) in comparison with

26. The nurse warned ____ the electric lamp. A)     not to touch B) him not to touch C) him not touch D) him not touching

27. He changed his pounds for the ___ amount of dollars.

A) elementary B) approximate

C) equivalent D) appropriate

28. With adequate support , any child will grow into a fully developed ___.

A) personnel B) opponent

C) individual D) people

29. The government has had to ___ with the opposition party on the new law.

A) consult B) negotiate C) argue D) dispute

30. We must ___ keen vigilance at all times.

A) conserve B) maintain C) preserve D) reserve

Key: 1-10 ACAAC CABDC 11-20 BBCAB BDABC 21-30 CCBBD BCCBB