BUD LIGHTBATTLE OF THE BANDS 2014Promotional Proposal

BATTLE OF THE BANDS 2014 107 The Bone and 99.9 The Hawk will host an outdoor

music festival outside The Sands Bethlehem Event Center/Vision Bar on Saturday, July 19

Fully integrated marketing campaign On-air, online, and on location Emphasis on social and mobile platforms

Local bands compete to win great prizes

Music, beer, food, and fun for the whole crowd

A portion of the proceeds to benefit Big Brothers Big Sisters

Variety of sponsorship opportunities available

PROMOTIONAL TIMELINE

Band Solicitation/Pre-promotion “tease” Six weeks (4/14-5/25 or TBD) On-air commercials and promotional mentions inviting bands to enter

contest and asking listeners to vote on their favorites Social media “pages” set up for each station for entries and voting

Event Promotion Six weeks (6/9-7/19 or TBD) On-air commercials and promotional mentions inviting listeners to the

event Display ads and microsites dedicated to the event and sponsors on

www.999thehawk.com and www.107thebone.fm Social media events and promotion Flyers and print ads in The Valley Beat Magazine Digital Billboard promoting the event and select sponsors

CONNOISSEUR MEDIA

Provides: Advertising and promotional elements Prizes for bands Giveaways for event attendees Hosts and judges panel Staff for contest Tents and some rentals (details TBD)

SANDS BETHLEHEM EVENT CENTER Provides:

Staging Lights and sound (Trade. Details TBD) Gating Staffing (security & bar) Venue Permits

ALLENTOWN BEVERAGE

Provides: TITLE SPONSORSHIP INVESTMENT Bud Girls Victory VIP Bus (TBD) Beer tents, tubs, etc. Promotional items for giveaways Product (to be handled with Vision Bar)

TITLE SPONSORS

Bud Light (Allentown Beverage)

Sands Bethlehem Event Center

107 The Bone and 99.9 The Hawk

ON-AIR CAMPAIGN

A minimum of 15 live and/or prerecorded promotional mentions (per week) soliciting band entries on each station (4/14-5/25 or TBD)

A minimum of 15 live and/or prerecorded promotional mentions (per week) inviting listeners to the event on each station (6/9-7/19 or TBD)

ADD ADDITIONAL ON-AIR :60-SEC SCHEDULE FOR ALLENTOWN BEVERAGE?

DIGITAL ELEMENTS

Social media contest pages

Social media events/promotion

Event pages on station websites Includes all sponsor logos and links Band information and links

Above the fold display ads on station websites

ENTRY PAGE SAMPLE

VOTING PAGE SAMPLE

ON-SITE SPONSORSHIP OPPORTUNITIES Stage Sponsor

VIP Area Sponsor

Food/Vendor Area Sponsor

Kids’ Area Sponsor

Prize Sponsor

CONTESTING

Bands to perform at event chosen by UGC social media contests

18 total bands desired Top five for each station chosen by votes (10 total) Four additional bands for each station chosen at station

discretion (8 total) WODE: Rick and Steph WWYY: Gina and Scotty

Designated stage for each station with nine bands at each (alternating at 15 minute intervals)

BATTLE OF THE BANDS

18 total bands will play on alternating stages at 15 minute intervals Nine “Hawk-demo” bands Nine “Bone-demo” bands

Grand prize winner will be chosen by a panel of judges (TBD)

People’s Choice will be chosen by amount of money donated to BBBS charity If the same band wins both, should give a prize to the second

runner up?

Event runs from 2 to 8pm