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E-mail[email protected] http://mic.iii.org.tw Smart TV應用與產品發展趨勢 戴鴻鈞 資深產業分析師 產業情報研究所(MIC) 財團法人資訊工業策進會 2012.09.12

Smart tv應用與產業發展趨勢

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SMART TV Trend

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2. Smart TV Smart TV Smart TV 1 3. Smart TV 4. 320,000 280,00070%240,00060%200,00050%160,00040%120,00030%80,00020%40,000 80%10%-2009201020112012(f)2013(f)2014(f)2015(f)LCD TV131,923178,021197,494213,869235,470254,308272,109PDP TV14,27518,12017,43413,94811,1585,5792,790Others51,52537,61922,79315,2588,0505,4253,650Total197,723233,760237,721243,075254,678265,312278,5496%18%25%33%39%44%48%Smart TV 0%4%12%30%35%42%0%47%: MIC20128 2013 CRT Smart TV 3 5. TV PC Connected TV & BoxTV Sharing matters. TV MIC20127 4 6. BBC iPlayer 2011 6.99 LOVEFiLMDVD 2011Amazon Amazon $1PPV $7 Hulu$7.9 2011 Netflix 2011 2012 MIC20124UGCYouTube MLB VOD $19.99 UGC NHK VOD Catchplay VOD TVB 5 7. Smart TV 6 8. Sky AnytimeVideo on DemandSky Mobile TV Sky Anywhere Comcast Xfinity DVR TWCTV DVRVOD iPad Sling BoxTWC $300 Anytime ! Everywhere! Internet Content & Delivery TV Everywhere DISH Remote Access DVRMIC20124 7 9. HbbTV CableDTHDTT Live TV YouView VoD2011 MHP2010IPInternet HbbTVIRTMIC20124 HbbTV(Hybrid Broadcast Broadband TV)IPTVInternet TV HbbTV20106ETSI HbbTV v1.1.12.0 8 10. Netflix PC Xbox BD playerOTT20072011 2010 Netflix 2011 1997DVD NetflixDVD 25M 2011 22% 2013 DreamWorks 2013 NetflixDVD2011 DVDDVD DVDQwiksterNetflix NetflixMIC20124 9 11. Smart TV 12. Samsung Smart TVSmart HubLG 2012Smart TV2012Samsung Smart TV 2012LG Smart TVSamsung Smart Hub SamsungLGMIC20124 Samsung2010Smart TVInternet@TVSmart Hub LG 2012NetcastSmart TVGoogle TV Hillcrest LabsFreespaceMagic Motion Remote2012LG Smart TVIntel WiDi 11 13. SONY SONY MUSIC 1,000 2011 Android marketGame soft platform Social platform SonyMIC20124 SonySmart TV Apps Sony2011 Sony Entertainment Network 12 14. Lenovo Idea TV 55IPS Android 4.0 Qualcomm1.5 G App Shop 2012 425542 6000~8000 TV CPUGPU 3D LenovoTCLSkyworthHisenseChonghong MIC20128 2012 ITLenovoSmart TV 13 15. Google TVCo-StarMarvellNetflixAmazon Instant VideoM-GoOnLive 3DChrome Adobe Flash99Sony NSZ-GS7Chrome NetflixPandora TwitterAppsGoogle Play 199 VizioSonyMIC20128 SonySmart TVGoogle TV NSZ-GS7 QwertyAndroidiOSApps Vizio2Google TV USBQwertyAndroidiOS Apps 14 16. Apple TV Apple TV/Apple TV 2006.09.12 ()2010.09.01 ()2012.03.07 ()1 GHz Intel "Crofton" Pentium MApple A4 (ARM Cortex-A8)Apple A5 Single Core (ARM Cortex-A9) Nvidia GeForce Go 7300 with 64 MB of VRAMApple A4 (PowerVR SGX535)Apple A5 (PowerVR SGX543MP2)40GB160 GBMac OS XiOS 4.1App storeiOS 5.1App storeWi-Fi (802.11b/g/ draft-n), 10/100 EthernetWi-Fi (802.11b/g/n), 10/100 EthernetWi-Fi (802.11b/g/n), 10/100 Ethernet720P720P1080P$229/40GB , $329/160GB$99$993.0M(e)4.2M(e)N/A AppleMIC20128 AppleiPodApple TV20102012Full HD iTunesYouTube MoblieMeFlickrNetflixMLBNBA 15 17. Smart TV 2011 Lifestyle 12%Sports 7%Game 24%Video 14% Education 23% Information 20%SamsungMIC20124Samsung Apps5AppsYouTube Google MapsAccuWeatherVimeoTexas Holdem Smart TV2012 Apps 16 18. 1. SamsungLGE 1.DLNA 2.Wireless 3.All Share2. Hitachi (Gesture Control) Toshiba (Motion Sensor)1.3D 2. 3.RF VestelPhilips 1.ZigBee 2. 3.4.Motion remotePhilips (uWand )LG 1.IR camera (Magic motion remote) 2.MEMS sensor5. Sony (Intelligent presence sensor) 6.NuanceSamsung (Smart TV)1. 2. 1.Toshiba 3D 2.Sony 1.SamsungARM 11 600MHz 2.LGE FreeSpace Magic Wand 1.Noise cancellation 2.MIC20123 17 19. IC (Application Processor) Apple A4/A5 A4 Cortex A8 PowerVR SGX535 GPU 45nmNvidia Tegra Cortex A9 ULP GeForce 8GPU 45nmiPad 16/32/64GB NAND 256MB DRAM A5 Cortex A9 PowerVR SGX543 GPU 45nm Cortex A15 Cortex A9 ULP GeForce 12GPU 45nmGalaxy 7 16/32GB NAND 512MB DRAMXoom 32GB NAND 1G DRAM iPad 2 16/32/64GB NAND 512MB DRAMFlyer 32GB NAND 1G DRAM Galaxy 10 16/32/64GB NAND 1G DRAM Year 2010MIC2012920112012 TabletCPU DRAM512MB~1GB CPU 18 20. Android porting LinuxAndroid 2.x/3.x/4.x DLNAWi-Fi Direct Netflix APIWidget EngineAdobe AIR 3DOpenGL ES 2.0GPU JavaScript EngineWebKit Adobe Flash Lite/Player 10.xHTML 5 H.264RVVP8 VoIP Skype GoogleNetflixAdobeMicrosoftMIC20127 20 21. Smart TV 22. 2011 6.8 5.920108.210.93.4 3.1 2.5 0513.632.118.4 24.814.2Million subs. 10Total unduplicated households PCs connected to TVs Connected TVs15202530Video game consoles Connectable Blu-ray players Over-the-top set-top boxes35 Forrester20125 2011114.732.1 PCDVD 22 23. Smart TV AllianceMembers/ ManufacturersApps DevelopersSolution Providers Windows XP, Vista, Windows 7Mac OS X 10.5+ (X86/AMD64 only)Ubuntu 10+Linux (generic)Smart TV Alliance 20128 2011LGPhilipsSharp Smart TV 2012LGTP VisionSmart TV AllianceToshiba Smart TV HTML5 SDKWindowsMacUbuntuLinux 23 24. AppleAirPlay Mirroring Apple TViOSMac OS FHD iOS Siri TV?US 8,018,579Three-dimensional imaging and display systemApple AppleMIC20128 2012 WWDCAirPalyiOSiPhones iPad FHDiOS Siri Siri Apple 20119 3D 3D 24 25. Smart TVKinect for XBOX360Kinect for WindowsMicrosoftAsusMIC20121AsusXtion PC USB Xtion PC Asus Xtion PRO KinectKinect for Windows Asus Smart TV Apps 26. 3DSmart TV Smart TV AppleGoogle Media Tablet Smart TV 26 27. 28. 29. Internet TV/Online TV Web TV IPTV(telecom or ISP) Connected TV/Hybrid TV (Local area networkLAN) Smart TV 29 30.