Chin lc E Marketing kinh doanh onlineTheGioiTreTho.Com.VnNHM1Nguyn Nh Anh KhaNguyn Th Ngc MaiL Tun PhiTrn Vn QuangPhm Th Ngc Tuyn

TNG KINH DOANH ONLINETheGioiTreTho.Com.Vn

1. Gii thiu tng kinh doanhTn tng: kinh doanh trc tuyn sn phm qun o, dng, chi cho tr em Tn website : Thegioitretho.com.vnM hnh website : bn l trc tuyn M hnh kinh doanh : M hnh kinh doanh thng mi in t B2C bn l in t. i tng khch hng : Khch hng c nhn c nhu cu mua sn phm.

1. Gii thiu tng kinh doanhKhch hng mc tiu :

+ i tng tiu dng sn phm : cc b t 2-11 tui. + i tng quyt nh mua : cc ng b, b m c con nh Th trng : Tp trung ti khu vc TP.HCM ni c s ng nhng ng b, b m tr c thu nhp v tr thc cao.Sn phm ca website bao gm : Qun o, Ph kin (m, tht lng, kp tc, vng tay, vng c), chi, Truyn, dng hc tp.

1. Gii thiu tng kinh doanhChin lc thng mi in t:

+ Tm nhn : Tr thnh mt doanh nghip vng mnh, em n li ch ti a cho khch hng"+ S mng : "Tr thnh ngi bn thn thit cng nhng ng b b m tr chm sc nhng mm non tng lai" Mc tiu :

+ Mc tiu ngn hn: Lm cho khch hng bit n website. + Mc tiu di hn : M rng quy m kinh doanh ti cc thnh ph ln khc trong khu vc min Nam

Chin lc E-marketingTheGioiTreTho.Com.Vn

Thit lp mc tiu in tMc tiu u tin ca Thegioitretho.com.vn l tng th phn ca mnh trn th trng t tng c doanh thu v t cng m rng c quy m. Thu thp thng tin khch hng v ci thin dch v KH: y l mc tiu gip DN tng doanh thu. Do vy DN cn c c h thng thu thp thng tin khch hng mt cch hiu qu v c bit l ci thin dch v KH, gip thu ht c nhiu KH hn.

Thit lp mc tiu in tTng cng s nhn thc v thng hiu:

Hin thegioitretho.com.vn l website mi gia nhp th trng nn vic tng cng nhn thc v thng hiu l mt hot ng quan trng pht trin th trng. V th DN cng cn nhng chin lc cho mc tiu ny nh qung co trc tuyn, xy dng MKT d liu, email trc tip

Lun c gng tm ra v hc tp tip thu cc phng thc bn hng mi em li hiu qu cao hn cho vic kinh doanh v cng gia tng thm li ch cho khch hng ca doanh nghip

Chin lc E-marketing

Chin lc cho hngS website. Trang ch: bao gm 3 mc ln :

Hng hot : lit k hnh nh cc mt hng bn chy (3-4 hng) Hng mi v : Cc mt hng mi Hng cao cp: Cc mt hng c gi cao, thi thng.. Hnh nh cha ng link dn ti catalog khuyn mi : ngay khi ngi dng truy cp vo trang ch th hnh nh ny xut hin v ch cn click vo hnh nh s hin ra mt catalog gii thiu thng tin cc sn phm khuyn mi (tn, hnh nh, gi, m t c im chnh)

2.2.1 Chin lc cho hngDanh mc sn phm:

Qun o/ ph kin chi Bng a Phn mm gio dc : Sch Trong website :

Hng mi v Hng HOT Khuyn Mi Hng cao cp

2.2.1 Chin lc cho hngTm kim: tm theo

Gi t: .. n . Danh mc tui: T 2 -4 tui, 4 6 tui, trn 6 tui, mi la tui Hng sn xut.Lin h, h tr trc tuyn.

Gi hng Tn sn phm M sn phm Gi Tng s tin Hnh thc thanh ton: Chuyn khonNgn lng, Bo Kim. Chuyn hng trc tip.

2.2.1 Chin lc cho hngGii thiu:

Gii thiu v thng tin doanh nghip: tn, a ch, s in thoi, e-mail.Tm nhn, s mng. Gii thiu v m hnh kinh doanh, cc sn phm ch o, cc i tc. Hng dn: Hng dn khch hng cch thc mua hng trc tuynLin h: Cch thc lin h vi cng ty khi khch hng c nhng thc mc trong qu trnh mua hng v sau bn. Khch hng s phi in mt s thng tin (tn,a ch, lin h, thc mc hoc phn nn...).

2.2.2 Chin lc nh giA. Khi qut v gi: Gi sn phm lun l mt vn m bt k doanh nghip no khi bc vo kinh doanh cng u phi quan tm v gi sn phm lin quan trc tip n doanh thu, n li nhun ca cng ty. Gi c tc ng vo quyt nh mua hng ca ngi mua v quyt nh bn hng ca ngi bn.

2.2.1 Chin lc nh giB. Chin lc nh gi: S dng chin lc nh gi c nh tc l 1 sn phm s cng mt mc gi i vi nhiu khch hng khch nhau, tuy nhin i vi 1 s trng th shop p dng chin lc gi linh hot nh:

+ Hng ha b li thi + Giai on chuyn ma(c bit i vi mt hng qun o).(Nhng trong cng 1 thi im mc gi s ging nhau cho nhng i tng khch hng khc nhau)

2.2.2 Chin lc nh giC. nh hng ca 3ps n gi ca sn phm: Product: Cng ty t b nhng khch hng khng nhn ra gi tr cng thm Thay vo tm cch truyn ti nhng im khc bit chng minh cho h thy y l mt khon u t hp l. Sn phm l ch "P" c nh hng ln n qu trnh nh gi. Cng vi nhng nh hng v sn phm nh trn th shop s nh gi cao. Khi nh mc gi cao th cng gii quyt c vn v quan nim "hng r l hng km cht lng" ca khch hng. Tuy nhin mc gi cng khng phi l qu cao m s nm trong kh nng khch hng mua c. V sn phm cho tr nh thng l nhng sn phm c chu k ngn.

2.2.2 Chin lc nh giPlace: Th trng l th trng ni thnh H Ni, khch hng l nhng ngi c thu nhp cao v c cng s dng internet ln hn khch hng cc khu vc ln cn. S dng knh phn phi trc tip : Khch hng trc tip truy cp website, cho hng vo gi, t hng, thanh ton trc tip v nhn vin ca cng ty s vn chuyn n nh.Nhng chi ph pht sinh : chi ph v dch v gm dch v thanh ton trc tuyn, dch v vn chuyn.. Chi ph vn chuyn th khch hng s thanh ton ring, khng tnh vo gi sn phm

2.2.2 Chin lc nh giPromotion: Vi mt hng cho tr nh i th cnh tranh kh nhiu. Cng ty li chn chin lc khc bit ha => cn phi khng nh cho khch hng nhng khc bit . Do vy chi ph cho hot ng qung co, PR s chim t trng ln. V iu cng lm tng mc gi ca sn phm.

2.2.3 Chin lc phn phiKhu phn phi sn phm ng vai tr rt quan trng quyt nh n s thnh bi ca bt k site bn l trc tuyn no. Ty vo tng m hnh kinh doanh ca DN m c cc knh phn phi khc nhau cng nh cc la chn cc thnh vin trong knh phn phi ph hp nht. Website : thegioitretho.com.vn l mt website hot ng theo m hnh bn l trc tuyn B2C v vi mc tiu Sau 5 nm hot ng s dn u trong cc website bn l trc tuyn sn phm cho tr em.

2.2.3 Chin lc phn phi c th t c mc tiu ra th Thegioitretho phi vch ra cho mnh cc chin lc TMDT tt nht. Knh phn phi m website la chn: Knh phn phi trc tipThegioitretho.com.vn s tch hp nhng chc nng c bn ca mt site bn hng trc tuyn nh thanh ton in t, t hng trc tuyn, gi hng gim thiu ti a thi gian mua sm ca khch hng

2.2.4 Chin lc xc tinThegioitretho.com.vn l mt site bn l trc tuyn mi c thnh lp trn th trng do khch hng bit n site v mua sm trn site th cc chin lc v xc tin l cc k quan trng. Cc cng c xc tin TMDT m Thegioitretho s s dng l:

Qung co trc tuyn Xc tin bn in t Quan h cng chng in t (MPR) MKT in t trc tip Cng c xc tin m DN s dng v y mnh l cng c qung co trc tuyn v quan h cng chng in t. Sau khi thu ht c s ch v quan tm ca khch hng n website th DN s tip tc s dng 2 cng c cn li

* Qung co trc tuynCc m hnh qung co trc tuyn hin nay m DN c th s dng l: + Qung co trc tuyn qua banner, text-link + Qung co trc tuyn qua ca s ph + Qung co trc tuyn qua email + Qung co trc tuyn qua cng c tm kim Trong s cc m hnh trn th Thegioitretho s y mnh cng nh tp trung thc hin l qung co trc tuyn qua banner, text link qung co trc tuyn qua cng c tm kim (SEM).

* Xc tin bn in t:Cc m hnh qung co trc tuyn hin nay m DN c th s dng l: + Qung co trc tuyn qua banner, text-link + Qung co trc tuyn qua ca s ph + Qung co trc tuyn qua email + Qung co trc tuyn qua cng c tm kim Trong s cc m hnh trn th Thegioitretho s y mnh cng nh tp trung thc hin l qung co trc tuyn qua banner, text link qung co trc tuyn qua cng c tm kim (SEM).

Xin chn thnh cm nC v cc bn theo di!