Eli Cohen Bio
Mr. Eli Cohen is the CEO of SMARTRADE E.C. Ltd, a business development
innovative solutions provider, since 2014. SMARTRADE holds an exclusive
distribution agreement with FIP (International Pharmaceutical Federation in Israel),
covering over 550 private pharmacies. The agreement also includes the pharmacies
business development, BTL, and PL.
SMARTRADE holds strategic partnership agreements with two of the leading Israeli
marketing and trade websites providing exposure to over one million potential
consumers, with other additional agreements pending.
Mr. Cohen has over 30 years of managerial, marketing, and commercial experience in
the pharmaceuticals and consumables markets in Israel and in the international arena.
He managed as CEO of Promedico Ltd. (a subsidiary of Neopharm), since July 1,
2011, generating over 1 billion NIS income with 650 employees. In addition, he was
responsible for the groups supply chain, including interaction and experience with
Israels leading wholesalers, pharmaceutical chains, private pharmacies, food
industry, and the retail industry all of which provided the exposure and the
opportunity to create close professional long-term connections. His interactions both
with leading international and domestic companies included; Johnsons & Johnsons,
Abbott, and Reckitt Benckieser, with famous brand names such as Advil, Listerine,
Durex, and Similac.
He managed as the V.P of Trade and Sales at Neopharm Ltd. In this role, Mr. Cohen
was responsible for the department's direct exponential growth while maintaining the
highest professional standards of quality. He joined Neopharm in 1986 as Manager of
the commercial, distribution, and sales operations of OTC drugs and consumables.
Prior to joining Neopharm, he managed the commercial and marketing operations of
Geha, at the time a major distribution company for cosmetics, pharmaceuticals, and
Before joining Geha, he was a medical representative at Novaritis (previously known
as Ciba Geigy), where he also performed as a clinical trial manager in one of the
worlds leading drug companies, and a sales manager at one of the largest leading
merchandisers of pharmaceuticals and cosmetics in Israel.
Mr. Cohen holds a B.A in Business Management from the University of Tel Aviv,
specializing in the marketing field.