Khoi nghiep mr.huy

  • View
    829

  • Download
    0

Embed Size (px)

Text of Khoi nghiep mr.huy

  • KHI S DOANH NGHIP

    9/25/2015 Nguyen Tuong Huy, MBA 1

    TI LIU NY C BIN SON TRONG CHNG TRNH HUN LUYN

    KHI NGHIP CHO THANH NIN VIT NAM

  • GING VIN

    NGUYN TNG HUY (MBA) Kinh nghim: 20 nm trong ngnh Marketing

    v Truyn thng. Nguyn Trng Phng Xctin Hng VN cht lng cao ti bo Si GnTip Th; Gim c iu hnh Cng ty C phnSi Gn Tip Th

    Chuyn gia t vn Marketing v Truyn thng Ging vin i hc ti TP.HCM v cc Trng

    o to Kinh doanh. Email: huygiangvien@gmail.com

    9/25/2015 Nguyen Tuong Huy, MBA 2

    mailto:huygiangvien@gmail.com

  • 3 CU CHUYN THN K

    Singapore Israel Swiss

    9/25/2015 Nguyen Tuong Huy, MBA 3

  • SINGAPORE

    DT 161 km2 (190 TG), Dn s 5,5 tr, khng c ti nguyn

    GDP 339 t, Thu nhp u ngi 61.000 USD (Th 7 TG)

    Mi nhn: Mt trong 4 Trung tm ti chnh ca th gii; cngnghip ch to my mc tinh vi, ng tu v sa cha tubin, lc du, y t v gio dc hng u chu ; mt trong 4cng bin hng u TG.

    9/25/2015 Nguyen Tuong Huy, MBA 4

  • ISRAEL

    9/25/2015 Nguyen Tuong Huy, MBA 5

  • ISRAEL

    DT 22 ngn Km2 (150 TG), DS 8,14 triu ngi, GDP trn 200 t USD, Thu nhp u ngi 26.000

    USD Hnh thnh t tr tng tng ca nhng con

    ngi 2000 nm lu vong, 8 triu dn, 65 nmtui, th ch tn gio bao vy

    Khng ti nguyn, 2/3 din tch l hoang mc,thiu nc ngt

    Kinh t mi nhn: Nng nghip k thut cao, cngngh cao, cng nghip qun s, lc du, kimcng, du lch

    9/25/2015 Nguyen Tuong Huy, MBA 6

  • THY S

    9/25/2015 Nguyen Tuong Huy, MBA 7

  • THY S

    DT 41.285Km2, DS 7,5 triu ngi

    Ti nguyn t i, khng c bin, t t nhiu ni (ch c thng cnh

    phc v du lch)

    GDP hn 600 t USD, thu nhp 75.000 USD/ngi (2012)

    C t l bng sng ch v gii Nobel cao nht TG, h thng gio

    dc tt nht TG

    Mi nhn: Ti chnh Ngn hng, c kh ch to (ni ting nht th

    gii v sn xut ng h chnh xc v sang trng), in c, ha

    cht, dc phm, thuc tn dc, ti chnh-ngn hng, du lch,

    ng h, trang sc, dch v v bo him

    Swatch, Nestle, Hoffmann La Roche, Holcim, DKSH, Novartis

    9/25/2015 Nguyen Tuong Huy, MBA 8

  • ng L Nguyn V

    9/25/2015 Nguyen Tuong Huy, MBA 9

  • on Nguyn c

    9/25/2015 Nguyen Tuong Huy, MBA 10

  • PhmNht

    Vng

    9/25/2015 Nguyen Tuong Huy, MBA 11

  • NI DUNG

    Bn v tng kinh doanh ca bn

    Marketing nh gi th trng

    T chc kinh doanh ca bn

    c tnh vn khi s

    Khi s kinh doanh

    Thc hnh chun b khi s kinh doanh

    9/25/2015 Nguyen Tuong Huy, MBA 12

  • Chng 1BN V TNG KINH DOANH

    CA BN

    9/25/2015 Nguyen Tuong Huy, MBA 13

  • 9/25/2015 Nguyen Tuong Huy, MBA 14

  • KIM T

    Lm cng T lm ch

    Ch doanh nghip

    Nh u t

    9/25/2015 Nguyen Tuong Huy, MBA 15

  • THNH CNG?

    Kin thc

    K nng

    Thi

    9/25/2015 Nguyen Tuong Huy, MBA 16

  • KINH DOANH L G?

    Hot ng to ra gi tr1

    2

    3

    4

    5

    6

    Tha mn nhu cu

    To ra cng n vic lm v thu nhp

    ng thu

    To ra li nhun

    Hot ng trao i

    9/25/2015 Nguyen Tuong Huy, MBA 17

  • HOT NG KINH DOANH

    Sn xut9/25/2015 Nguyen Tuong Huy, MBA 18

  • HOT NG KINH DOANH

    Thng mi9/25/2015 Nguyen Tuong Huy, MBA 19

  • HOT NG KINH DOANH

    Dch v9/25/2015 Nguyen Tuong Huy, MBA 20

  • HOT NG KINH DOANH

    Mi hot ng kinh doanh din ra trn Th trng

    Th trng gm ngi bn v ngi mua

    Nhng ngi bn l i th cnh tranh ca nhau

    9/25/2015 Nguyen Tuong Huy, MBA 21

  • Kim li nhun

    Pht huy kh nng bn thn

    To cng n vic lm

    ng thu

    TI SAO NN KINH DOANH

    9/25/2015 Nguyen Tuong Huy, MBA 22

  • Lm ci g?

    Phi suy ngh ci g trc?

    SN XUT NHNG G TH TRNG CN?

    CU HI QUAN TRNG TRONG KINH DOANH

    Lm nh th

    no?

    9/25/2015 Nguyen Tuong Huy, MBA 23

  • C HI KINH DOANH

    nng thn: Sn xut nh s ch nng sn Bun bn nh Dch v

    th x, th trn: Sn xut Thng mi Dch v

    9/25/2015 Nguyen Tuong Huy, MBA 24

  • Trc

    Mt cng ty c tch hp

    By gi

    Nhiu cng ty c phn phi

    Vng i pht trin sn phm

    Pht trin sn phm

    Cc cng ty b tr

    D.v th nghim

    CROs CRMs

    CC M HNH KINH DOANH MI XUT HIN

    9/25/2015 Nguyen Tuong Huy, MBA 25

  • Trc

    Sn xutNghin cu

    Pht trin

    Th nghim Dch v

    Cc nhm hn ch trong khu vc

    Vng A

    Vng E

    Vng B

    Vng F

    Vng D

    Vng C

    Vng G

    By gi

    Cc vng theo mng li chuyn mn ha

    S XUT HIN CA CC KHU VC MI

    9/25/2015 Nguyen Tuong Huy, MBA 26

  • Cc doanh nghip mi thnh lp (spin-off) v doanh nghip khi s (start-up) ngy cng ph thuc vo cc doanh nghip ln:

    Vi danh ngha l ngi cung ng hoc khch hng

    u t mo him

    tip thu kin thc (sn xut, tip th v nghin cu v trin khai)

    V m rng th trng mi

    CC IU KIN CHO I MI

    9/25/2015 Nguyen Tuong Huy, MBA 27

  • Cc doanh nghip ln cng ph thuc vo mithnh lp (spin-off) v doanh nghip khi s(start-up) :

    pht trin sn phm mi

    Vi danh ngha l ngi cung cp tri thc mi(m h khng th t pht trin)

    Hoc i mi t chc, kinh nghim vi cc mhnh kinh doanh

    m rng th trng mi, v.v.

    CC IU KIN CHO I MI

    9/25/2015 Nguyen Tuong Huy, MBA 28

  • Vng mc trong cng tc qun l

    Mt mt, trm cp

    Thiu kinh nghim

    Kh khn trong tip th (marketing)

    Qun l tin mt v thu n km

    Chi ph qu cao

    C s h tng km

    Thiu thng tin th trng, kim sot ri ro km

    NHNG RI RO TRONG KINH DOANH

    9/25/2015 Nguyen Tuong Huy, MBA 29

  • TNH CCH CA DOANH NHN THNH CNG

    Hng n mc tiu

    Hng n khch hng

    Lm vic theo nhm

    Hng n k nng

    Suy ngh theo hng ton cu

    Linh ng

    Hng v tng lai9/25/2015 Nguyen Tuong Huy, MBA 30

  • Bn c vn khi nghip v cc

    khon thu nhp d phng khng?

    Bn c kh nng t thn vn ng hay

    khng?

    Bn c sn sng lm vic nhiu hn thi gian cn thit

    khng?

    Gia nh c sn sng ng h bn

    hay khng?

    Bn c thc s am m lnh vc

    bn nh

    5 IU QUAN TM KHI KHI NGHIP

    9/25/2015 Nguyen Tuong Huy, MBA 31

  • Bi tp 1: Ca hng vt t nng nghip

    Anh Thnh vay vn tn dng kinh doanh vt t nng nghip. Anh Thnh c kin thc v kinh nghim nn t vn tt, Ca hng ca anh ngy cng ng khch. Anh Thnh phi vay thm vn do nng dn mua chu l chnh.

    Do gi cao su h, tiu, iu mt ma nn anh Thnh khng thu tin tr n. Qu tn dng n sit n. Anh Thnh phi tuyn b ph sn v phi bn xe, bn nh tr n Ri vo cnh trng tay.

    1. Ti sao cng vic kinh doanh ca anh Thnh li tht bi?2. ng l anh Thnh phi lm th no?

    9/25/2015 Nguyen Tuong Huy, MBA 32

  • Bi tp 2: Ti c th l nh kinh doanh?

    Quyt tm: Ti sn sng kinh doanh?

    ng c: Ti mun lm ch doanh nghip?

    Sc khe: Ti sc khe kinh doanh?

    Hon cnh gia nh: Gia nh ng h kinh doanh?

    Ti chnh: Ti c kh nng T.chnh kinh doanh?

    Ra quyt nh: Ti sn sng chu trch nhim?

    Trung thc: Ti rt trung thc trong kinh doanh?

    Chp nhn ri ro: Ti chp nhn ri ro trong KD?

    Gia nhNH GI: Bn thn

    Mnh Yu Mnh Yu

    9/25/2015 Nguyen Tuong Huy, MBA 33

  • TI THY THUN LI KHI S KINH DOANH?

    TI KHNG THY KHI S KINH DOANH?

    Ti c th l nh kinh doanh thnh t?

    9/25/2015 Nguyen Tuong Huy, MBA 34

  • YU T QUYT NH THNH CNG KHI KHI NGHIP

    AM M: Bn khng am m th hy dng li. Khng am m m tip tc lm th ch lm hng vic m thi - Zappos

    NIM TIN: Bn phi c nim tin vo s khi nghip ca mnh. Nu khng nim tin th hy i lm thu

    TN DNG C HI: "C hi ging nh nh bnh minh. Nu bn chn ch qu lu, bn s b l n William Arthur Ward

    9/25/2015 Nguyen Tuong Huy, MBA 35

  • 1. ng Hi sai lm th no?2. Bn rt ra bi hc g

    ng Hi hay ung bia ti qun ca mnh. C ung ng ng say, ng li hay to ting vi khch hng ca mnh.

    n km, nh v sinh d bn.

    ng i i vi nhn vin km, ngi gii b i

    ng thanh ton cho nh cung cp khng ng hn

    Bi tp 3: Tht bi ca qun bia ng Hi

    9/25/2015 Nguyen Tuong Huy, MBA 36

  • TI PHI LM G?

    tng

    Xy dng

    Sn phm

    o lng

    Hc hi

    9/25/2015 Nguyen Tuong Huy, MBA 37

  • TI PHI LM G?

    Bt u t u v

    chun b g?

    CH NG

    K v d nh kinh doanh ca mnh vi gia nh, ngi thn, bn b, nhng ngi cng ch hng

    Theo di thng tin trn cc phng tin truyn thng: TV, Radio, bo ch, mng c tng

    Ra ch, ti cc ca hng quan st v hy hi nu c thc mc. Xem khch hng v nh cung cp

    Hc hi thm t sch v, nhng ngi i trc

    9/25/2015 Nguyen Tuong Huy, MBA 38

  • 1

    2

    3

    4

    VN T U?

    9/25/2015 Nguyen Tuong Huy, MBA 39

  • LOI HNH KINH DOANH?

    1

    2

    3

    4

    9/25/2015 Nguyen Tuong Huy, MBA 40

  • TNG KINH DOANH?

    Mua xe p: Lm phng tin i li

    Mua qun o: mc trng p hn

    Mua ti vi: xem v p ng gii tr

    Mua xoong ni: nu nng

    i lm tc: trng p hn

    Mua bnh bm thuc su: an ton

    TNG

    KINH DOANH:

    P NG NHU

    CU G

    KH NNG

    CHI TR

    9/25/2015 Nguyen Tuong Huy, MBA 41

  • TNG KINH DOANH?

    KH KHN M CHNH BN GP PHI

    Hy xem bn gp phi vn g khi i mua sn phm, dch v a phng?

    Bn c th mua nhng g v nhng g cn m khng c?

    CC VN NGI KHC GP PHI

    Lng nghe nhng ngi khc phn nn xem h c nhng kh khn g?

    Nhng g h cn m li khng c ti a phng?

    NHNG G CN THIU CNG NG

    Hy xem ni bn sng nhng dch v no cn thiu?

    9/25/2015 Nguyen Tuong Huy, MBA 42

  • TH NGHIM TNG KINH DOANH? PHN TCH SWOT

    im mnh

    Strengths

    im yu

    Weaknesses

    C hi

    Opportunities

    e da

    Threats

    9/25/2015 Nguyen Tuong Huy, MBA 43

  • TH NGHIM TNG KINH DOANH?

    C hi

    e da

    im Mnh

    WOSO

    im yu