第 8 章 战略管理

8 8.1 8.2 8.3

1-6

20

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8.1 8.1.1 1 2

3 8.1.2 1 2

1 2 8.1.38.1

8.1

8.2 8.2.1 8-1

8-1

8.2.2 11

2 3 4 5

212 3(Michael EPorter)8.2

8-2

1 2 3 4 5

8.2.3 1 2

8.2.4 SWOTSWOT(SWOT analysis)SWOT SWOTSWOTstrengthweaknessopportunitythreats 12

8.2.5 8.2.68.2.6.1:123

8.2.6.28-28-3

8-2

8-3

8.2.6.3

8-4

8.2.78.2.7.18.2.7.28.2.7.38.2.8 BCGPIMS()

8.38.3.11238.3.28.3.2.18.3.2.28.3.2.3

8.3.38.3.3.18.3.3.2 2 3